When people are looking for a product or service, they often turn to an online search. They refer to many business websites and ultimately choose the best fit for their needs.
According to statistics, 81% of customers search online before purchasing. Now, if you don’t have a website for your business, your online presence on Google search is almost invisible.
If your business is already successful without having a website, think about how much more you could achieve? It’s like a large market that is still beyond your reach.
This article has discussed 5 significant reasons your business needs to have a website.
5 Significant Reasons Why Every Business should have a Website
1. Establishes Permanent Online Presence
You might have a successful business on e-commerce sites or social media. But have you ever wondered whether the establishment of your business there is permanent?
After all, you are operating your business on someone else’s website. That puts you under considerable limitations.
Those sites have rules and regulations that you will have to comply with. What if you get flagged for a certain violation, and your page gets suspended or banned?
Your entire online presence goes to dust in a matter of seconds. It is entirely up to their admins to evaluate your business’s eligibility on their site. Or, what if they decide to shut down their business?
But if you have a website, everything is under your control. Your online presence won’t depend on anyone other than yourself.
Even when you are not online, you will keep getting leads and conversions on your website 24/7. Your customers can always visit your website, look into the products or services that you offer, and purchase from you while you are away.
If they need information or would like to learn more about your business, they can check the ‘about us’ section on your website.
You can enlist the location of your physical store, contact details, social media profiles and even refer them to the inventory listing of your store on e-commerce websites.
By having a website, you will secure a permanent online presence that magnifies your business’s reach.
2. Builds Credibility
Most reliable businesses today have their website. Without having a website, your target audience might question your business’s legitimacy.
You can highlight customer reviews and testimonials on your website. This will help you acquire new customers and retain existing customers as well.
According to recent studies, it was found that 49% of customers started purchasing or purchased more from a business because of trust.
In another study, 81% of customers agreed that they need to trust a business before buying from it. In the same report, 64% of customers agreed to stop buying from a business they don’t entirely know or trust.
Having a neat and polished website shows signs of transparency. Your customers get introduced straight to your business source, which builds solid reliance.
A business’s website is its unique identity on the web. If you think about the concept of branding, it is an entity with its own set of appearance and tone with a proposition that communicates a singular idea.
A business website highlights its logo with its brand color painted across the website. There is specific information about the business, its mission, vision, objectives, goals, corporate social responsibility, product/services, and much more.
All of these elements and information combined make a business a brand. Think about it, how can you put all of these in place together without having a website?
You can design each webpage as per your own will. You have the freedom to choose fonts that align with your brand identity. You can shape your website in such a way that it distinguishes your brand from all others. The possibilities of customizations are endless.
Moreover, without having a website, your customers will not have any valid first-hand source to identify and validate your brand. Your website is the ideal source of finding reliable and quality information on your business.
4. Benefits from SEO & SEM
You can obtain two advantages if you have a business website.
Let’s get started with SEO first. SEO is Search Engine Optimization. It is a set of organic techniques to help your website appear on the top search engine page results (SERP).
Most people tend to implicitly trust the search engine algorithm and only click links appearing on the first page of the search results. According to Hubspot findings, 75% of users don’t scroll past the first page of Google Search Results.
So, if you can manage to get your website on the top SERP, it is likely to immensely increase your website visits which means more leads and higher scope of sales conversion.
Your SEO efforts will take some time to take effect, but the result is worth it in the long run as it will create a stream of consistent website visits that will help you generate increased ROI.
On the other hand, SEM (Search Engine Marketing) is paid advertising on search engines. It is also known as Pay Per Click (PPC) marketing. You can use Google Ads or Bing Ads to rank your website on top SERP by paying a significant amount of money.
Their pricing starts at a very affordable range, but of course, you can set the ads up depending on your budget.
SEO and SEM heavily complement each other. You need both to promote your website to rank on the top SERP. Statistics show that SEO contributes to 53%, and SEM contributes to 27% of website search traffic.
5. Helps You Maintain Product Database or Subscription Management
By having your website, you can enlist and update your inventory or manage your subscriptions without any hassle.
It will help you maintain and track the number of products you sell over time. Plus, you will also be able to list out the availability of your products according to your inventory database.
If you integrate that into your website, it will only allow customers to order the available products. And the currently unavailable products will be shown out of inventory or out of stock.
The same can be done for subscriptions. Once your business has hit the subscription limit, it can be displayed on that webpage.
You can highlight when these products or the subscriptions will be available again. You can even include the option so that customers can request to restock the products or increase the subscription limit.
Or simply sign up to get an email or other notifications once the product/service is available again.
It will not only help you keep track of the availability of products or the limitation of your services, but it will also help you assess the current and future demand.
Based on this, you will plan out how to meet the excess demand or motivate customers to buy a particular product or service more.
Once you create your website and get it online, you can integrate an automated inventory management system. For starters, you can use Zoho or inFlow; their startup package is free, or you can also check out Oodoo, they have a 15 days free trial program.
1. Mobile App Integration
You can create a mobile app and integrate it with your website. The most significant advantage here is you don’t need to create an app design out of scratch; you can replicate your business website’s design, colors, and other significant features into your app.
Most people prefer to look into websites from desktops. As for mobile, an app is much more preferred.
Sourced from Econsultancy
According to Statistica, revenue generated from mobile apps alone accounted for $318 billion in 2020 and is expected to grow around $613 billion by 2025.
Having a mobile app increases customers’ convenience, but such integration won’t be possible without having a business website. So, here is another ample opportunity your business is missing out on for not having a website.
2. Update Announcements
Over time, your might bring significant changes to your products/service, such as adjustments in features, changes in price, etc. By having a website, you can announce these real-time updates.
Plus, marketing and sales campaigns will become easier and more cost-effective. For example, you can announce percentage discounts, buy one get one free offer, and much more.
You can even feature the new products/services and provide all kinds of information with lucrative visuals to attract customers way before its launch.
You can influence them to pre-order to stay ahead in the trend. You can even set a reminder option to notify customers when the product/service is launched. This will send them an instant notification, and those who are genuinely interested will avail them ASAP.
Since the pandemic started in 2020, many businesses have diversified their operations online. Creating a website has immensely contributed with significant benefits.
Customer buying pattern heavily depends on their buying habits. People are getting more used to buying online, and you can’t blame them as it’s safer and more convenient. This makes it even more crucial for every business to have its website.
The massive digitalization, innovation of technology, and the development of artificial intelligence will ultimately require all businesses to have online operations.
So do you think it is essential for every business to have its website? Based on our research and experience, we would highly recommend all businesses to have their website.
A common misconception is that creating a business website is expensive, challenging, and hard to manage. If that’s the reason you’ve been reluctant, then good news, it’s not true.
If you still feel like it’s a hassle, you might appreciate some help creating and managing a website. In that case, you are just a click away from getting the help you need.
Our dedicated IT experts have years of experience in creating and managing websites. Sign up today, and we will contact you shortly.