Q: What report indicates where users start or exit the conversion funnel?
- Goal Flow
- Cohort Analysis
- User Timings
Answer: Goal Flow
Google Analytics has an “automated way of analyzing the conversions through the funnel,” and to determine the most useful information to provide in an email that you send. For example, if a user entered a sign-up form and then removed that step in the middle of the funnel, that user is not likely to convert as he or she would have. One of the most powerful reports that Google Analytics generates to determine the users’ lifecycle and exit path is “Goal Flow”.
Goal Flow reports are a simple but powerful way to create reports that let you see where your conversion rate comes from and where it’s going. This helps you easily spot where you have too much traffic, slow pages, slow pages that are too slow, and similar problems. It also lets you improve your conversions and improve your page performance.
Set up Goal Flow Reports on Google Analytics to Track Conversions and Boost Sales
Until now, measuring conversions is an arduous task with many segments, tables, and figures scattered across your website. This new offering in Google Analytics helps sales executives to view their current sales position and how to change it in time.
In this post, you will learn how to set up Goal Flow reports on Google Analytics. This, if used well, can help you visualize and identify the areas to improve sales and increase conversion in a matter of minutes.
Note: This only works if your Google Analytics account is configured with Goals Flow reports
Open Google Analytics. Click on View Dashboard -> Goals Flow -> Add New Goal Flow Report.
Enter the following details in your first goal report:
Headline: What’s Important for Sale Decision Makers
Headline: What’s Important for Sales Executive
Description: What is currently being promoted?
Description: What’s currently being promoted? Actions:
Answering the questions in the description section increases the conversion rate.
Action (): Display the Check-out banner on the Products page.
Display Check-out banner on the Products page. Actions (): Display the Check-out banner on the order page.
Display Check-out banner on the order page. Actions (): Place first order/open e-commerce product.
Place first order/open e-commerce product. Actions (): Review product and customer rating.
Review product and customer rating. Action (): Add check-out option for the product and customer rating.
Add check-out option for the product and customer rating. Click to add order.
Repeat for all goal reports you want to set up and for all products you want to track.
You will get different reports depending on what you want to track. For example, if you want to track the flow of email leads, then you will have to set up two reports for it.
Now that you have all goal reports set up, head to Sales > Goals Flow report -> View goal reports seeing your current sales position and where you can improve sales.
If the goal reports are set up in the correct way, you will see sales activity in a single place that makes your daily activity easy to review and make changes.
Note: Your goal reports should have a unified format. No more separate reports for different campaigns or products, where each one has a different set of details.
See what leads are arriving on your website and if you can get rid of the leads you don’t want, they will continue to bounce around your website.
If you can drive more traffic to your site, you will eventually convert them into sales. But how do you know what to do?
The initial goal reports are very helpful in this regard.
Each of your goal reports should have only a few properties. Keep it simple, and don’t get into unnecessary details.
You can update any of the properties by clicking the Edit button.
Depending on what you are trying to achieve, you can create an action to drive sales or create a customer satisfaction survey. The better you are at your goal, the easier it will be for you to create these reports.
I recommend you do it every week. Your goal should reflect any campaign, product, or change you are trying to make.
Give your Google Analytics goal setting some serious thought.
It is a simple concept. The more you can master it, the more you can optimize your sales and streamline your marketing.
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