- Every time a user clicks a video
- Every time a user adds an item to a shopping cart
- Every time a user performs a search on a website
- Every time a user loads a webpage
Correct Answer: Every time a user performs a search on a website
Google Analytics is by far the single most crucial tool for analyzing web traffic by a wide margin. Understanding its inner workings is a central part of an overall understanding of your site and its visitors. It’s as simple as using the New Targeting filters in the New Tab page to adjust your keywords and marketing message. However, even with that simple step, you can still have a much more accurate analysis of your site’s visitors than you are probably getting.
Pageviews are one of the three ways you can track a visitor on your site (the others are Clicks and Pages Visited). This means that if you want to understand your visitors, you need to know what they are. The Google Analytics system offers you three main ways to measure a visitor’s interaction with your site. I’ve simplified the most common ways here, but you can certainly explore all three of them. You need to understand how you can drill down into pageview information to determine how successful you are at getting your visitors to go and make a purchase.
What is a pageview?
A “Pageview” is just a single visit by a user to your website (i.e., a unique session time). For example, if a visitor spends 5 minutes on your website, you’ll have earned them one pageview.
Different metrics can be used to measure your Google Pageviews, such as the number of visits, the time spent on a page, the time on the site, the average time on the page, etc.
Google Analytics metrics such as Conversion Rate, Bounce Rate, Time on Site, CPC, Search Traffic, Organic Traffic, Social Traffic, Mobile Traffic, Source Maps can also be used to track your Google Pageviews. The website’s content does not define the metric.
Total Pageviews vs. Unique Visitors
A Pageview is the unique amount of time spent on a specific web page. A Unique Pageview is the unique number of times a user visited a particular page.
We’ve all seen statistics on what’s being purchased on the web, and generally, it’s a good idea first to identify the most popular content. You’ve got a ton of things you can track here. For example, if you have a financial services site, it would be good to track, among others, conversion rates by looking at your Google Analytics data for each visitor. To get to the total number of Pageviews, you can click the “Site Traffic” page.
If you look at the total number of Pageviews for the Google Analytics Homepage, it’s well over 10,000. That means 10,000 people are already visiting your site on average every day. However, are all of those people coming from your Homepage, or have they downloaded something? Of those 10,000, how many of those people came to your site directly through your Homepage, and how many of those people are using one of the buttons on your Homepage? How many of those people are still there now? How many are visiting another of your pages but haven’t been there to make a purchase or a purchase?
Those numbers, those statistics, are called “Unique Pageviews.” This must be an amazing exploration when you determine how many visitors to a website click on your most-trafficked article.
In the long run, though, that “Unique Pageviews” number is important in SEO because it’s a robust measure of whether visitors are referring back to your website or not. It’s not an accurate measure of an article’s success in SEO; it’s just an indicator of what and which content is performing on search engines.
How Google Analytics Calculates Pageviews
Google Analytics uses thousands of different techniques to determine what it determines is a successful page view. It even creates sophisticated algorithms to compute Pageviews, page views per visit, pages per session, and more.
There are additional metadata attached to a pageview beyond the page.
Name: This is the page name that the visitors will see on the Analytics Dashboard.
Id: This is the IP address of the visitor. The ID, in this case, is the Google Analytics ID assigned to the pageview.
Referrer: The pageview has an associated Referrer
Page attributes: This includes size, clicked URL, and many other page attributes.
Landing Page: The Analytics Server is responsible for creating a landing page when a duplicate web page is generated in a subsequent request.
Pageviews is an excellent tool that Google Analytics uses to help you see which pages are the most popular and how much time they are spending on your website. This gives you an indication of how visitors interact with your site and if any areas are struggling to attract traffic. A surprisingly small proportion of people understand the importance of page views. Google Analytics pageviews are crucial for how Google Analytics works, and understanding them is extremely important for any startup business. To learn more about SEO you can read more SEO blog posts.