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How Effective is B2B Influencer Marketing

Most of us are used to seeing influencer marketing being utilized in only B2C strategies. Therefore, it is not usual for people and businesses to not be able to imagine how it will work in B2B situations. Hence, it may come as a surprise to many that influencer marketing happened to be positioned at number 4 on the trends of the B2B marketing industry in 2019. Also, one of the biggest platform...