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On-page SEO is all about optimising individual webpages. That means going through each webpage with a fine toothcomb and enhancing the text and HTML code.
It’s important to get on-page SEO right, as the search engines use algorithms to “crawl” through billions of websites, using the HTML code and tags as a reference. So, when somebody searches for a specific term, the search engine returns the most relevant webpages based on this data.
On-page SEO makes the code easier for crawlers to read and can highlight your site as a top contender for certain search terms (known as keywords). In other words, on-page SEO makes your webpage easier to find and boosts the search engine ranking.