SEO is the main determinant of where you will be placed in search engine rankings. It is imperative to realize that it would be effortless to manipulate these rankings without proper SEO. This is why SEO is vital for more or less all businesses and especially more so for tech companies.
SEO is the main thing that is responsible for keeping the search engine results fair. It eliminates the ability to manipulate these rankings. This is very important as it makes way for only the sites that deserve these rankings. Having a well-designed and properly optimized website will play a major role in the visibility of your site.
Then there is also the fact that users put a lot of trust into these search engines. So, if you constantly rank well in search engines, people will also view your site as a credible and trustworthy source. Also, it should be evident that the higher up you rank in these rankings, the more likely you are to get more traffic and clicks. SEO also has the amazing ability to improve the overall user experience of your site. This will make it much more likely that you will get repeat visitors.
Another thing that SEO can help with is lead generation. Lead generation is a marketing technique responsible for stimulating and capturing the interest in a particular service or product that will ultimately lead to a sales pipeline. This means that it will allow businesses to nurture their targets until they are ready to buy. This type of marketing can help just any type of business, and both the B2B and B2C spaces can utilize it.
An important distinction that you need to understand is that these two things, SEO and lead generation, are not at all the same thing. The primary goal of SEO is to increase the amount of traffic you get to your website. On the other hand, lead generation focuses on improving your business’ total clients or potential clients. The main takeaway here is that SEO can complement the process of generating leads by improving the amount of organic traffic your site receives.
Organic vs Paid Marketing
One thing that has to be realized immediately is that both types of marketing, organic and paid, serve different purposes. With that being said, know that results obtained organically will have a much higher shelf life. This implies that you can keep on climbing in the search engine rankings. The only requirement is relevant and up-to-date information. On the other hand, paid searches will stop displaying if you miss a single payment or are late somehow.
The market online is incredibly competitive, and you must spend your marketing budget wisely. You want to make sure that what you are putting in has definite concrete results. As we have already mentioned, both marketing techniques work, BUT; the main difference is the cost. Paid search, although it has some benefits, is costly. It will be very expensive to maintain over time.
Alternatively, SEO really can make a huge difference in terms of value and lasting results. Businesses, be it an IT business or otherwise, that employ effective organic SEO techniques can see truly impressive results in the long run. You have to make sure that the combination of both the on-page and the off-page strategies is right. If you can do this you will see incredible results that you can sustain for a long time. Below are some of the areas where organic SEO beats its competitors.
- Sustainable Results
- Better website authority
- Increased value of your site
SEO Techniques for IT and Software Companies
We can see, there are numerous benefits of utilizing proper SEO methods to meet your marketing goals and requirements. SEO for Tech Companies in general also requires some basic techniques to pull it off successfully. Let us take a look at some of these techniques in the following few passages:
Knowing Your Audience
This is the very first step as this is probably the most crucial aspect of your entire SEO campaign. If you do not know what your audience looks like, you will not be able to implement proper SEO or any marketing tactics. You need to be familiar with the tastes and preferences of your audience to serve them properly and effectively.
On top of knowing the likes, dislikes, and other relevant information about your audience, you should also focus on making a comprehensive analysis of the competitors you have. This will help you perfect your SEO strategies. On top of knowing what is working for your competitors, you will also be able to see what is not working for them. In this way, you can avoid the same mistakes and apply the techniques that work.
Another essential aspect of making a proper SEO campaign or strategy has to do with Keyword Research. You need to be able to identify keywords that are relevant to your IT business. After you understand what keywords your target audience uses, you will optimize your SEO strategies much better.
Improve Website Optimization
Your website needs to be adequately optimized to make the most out of your SEO strategies. Think about this for a second, would you like the experience of visiting a site that is unorganized, difficult to navigate, and is, in general, has a bad user experience? The answer is no. So, make sure your website is optimized properly to ensure a smooth user experience.
One of the main aspects of SEO is known as GEO-Targeted SEO. While it may sound a little complicated, it is not that difficult a concept to understand.
GEO-targeted SEO is quite simply put, the practice of making sure your content is optimized for the target location. One important thing to note is that Google is constantly getting better at making search results based on location.
Authority Link Building Campaigns
If we put it very simply, this is the process by which you get other websites to build links that will take the user back to your particular site. All IT and tech companies need to invest time and money in this type of link building, as it is one of the best ways to establish your website’s authority. This will, in turn, massively increase the amount of referral traffic you get and this will build overall credibility for your site.
Social Media Campaigns
The relationship between SEO and social media starts with content marketing. This type of marketing mainly deals with informing, enticing, and entertaining the customers and potential customers. The primary use of social media is to promote your content. Similarly, SEO is all about making sure that all digital activities you engage in, will increase the overall ranking of your website in search engines. In this way, you can see how the two things can work together.
Branding on Review Sites
This is similar to authority link building as branding your company on good review sites will also help you establish your brand as reliable and trustworthy. Consumers trust review sites as most of them have reviews from people who have personally used a particular service or product. Therefore, it will help your cause a lot if you can brand yourself properly on Review Sites.
Why Consider Hiring a Professional SEO Agency?
We all cannot have expertise in every facet of doing business online, especially these days. There has been such an increase in different specializations of different aspects of online marketing and business in general, that it would be foolish to expect yourself to be able to pull off all these various aspects. Everyone is not uniformly informed.
So, what should you do to make sure your SEO is being done properly? GET A SPECIALIST. We wrote that in all caps, to highlight the importance of understanding what a proper SEO agency can do for your business. There is no shortage of SEO agencies operating, so finding a match for your business should not be an issue.
As we have said before, you cannot expect you or your business to have expertise in all aspects of online marketing. It will be a good idea to get the help of an SEO professional or an SEO agency as they have the proper skills and tools to take your business to the next level.
Hiring an SEO professional or agency will bring with it numerous benefits. One of the main things that you need to know is these people will have the appropriate skills and the technical know-how and tools at their disposal. This will make it much easier for them to get the job done.
A proper SEO professional or agency will also have the experience of doing this type of work before. They will have the experience of having dealt with issues that generally arise during the SEO process. Therefore, not only will they know about doing the required things if a problem arises, but they will also be able to hack your growth very positively.
SEO professionals and agencies will also have experience dealing with and making the best use of Big Data. This is another specialized area where you need to know what you are doing and also have some necessary tools at your disposal. These SEO professionals and agencies will be able to make sure that your content is correctly targeted to the right people with proper use of these analytics tools.
You may think about your SEO department to take care of all your SEO needs but realize that this may be very time-consuming and expensive to get the necessary results. It would be much more effective and cost-effective to hand over SEO duties to an appropriate SEO agency or professional.
Best Approach in SEO for Technology Companies
The way MonsterClaw approaches its SEO strategies has been listed below in a step-by-step process.
Market Analysis & Keyword Research
As we have listed on the technique for SEO, one of the essential aspects of knowledge gathering, before you start your SEO campaigns, is to do proper research of the market and also on relevant keywords.
In this stage of the process, a full market audit is done to highlight areas of your website then need improvement. This stage will make use of the market and competitor analysis done in the first step. The dedicated team of SEO experts will then devise a proper game plan to increase your conversions.
Best Optimization for Search
The most obvious goal of any SEO campaign or strategy is to ensure that your brand is visible in the desired digital realms. MonsterClaw can significantly help you with this with its SEO expertise.
Focus on service-centric conversion
One of the main things you want is to get traffic interested in your products or services. While traffic, in general, is good, you do not always want to get random people coming to your website who are not interested in your products or services. This will significantly affect your conversion rate. MonsterClaw makes sure that this does not happen by ensuring proper focus on service-centric conversion.
This is the main desired outcome of any SEO campaign. You want the visitors to your website to take your desired action. That is how the conversion happens. MonsterClaw makes sure that this conversion rate is optimized by making sure that the SEO is done properly. This includes optimize CTR techniques, SEO-friendly titles to your content, and also by applying proper metadata.
Multiple Revenue Stream Generation
MonsterClaw can also help you generate and maintain multiple revenue streams. You do not want to be entirely dependent on just one revenue stream. Having a single revenue stream poses greater risks, it might collapses for any reason. And you will not be able to cope.
Multi-channel Marketing Campaign
MonsterClaw can take your SEO game to the next level is by using multi-channel marketing campaigns. This is also a very important part of utilizing proper SEO techniques and they are the best in accelerating the process.
How to Tackle the Challenges While Selecting
With so many options available in terms of SEO agencies, there are bound to be some challenges that will arise when you set out to hire one of them. We have listed some of the things that you ought to consider when going through the process.
The SEO agency or professional you are selecting will need to be reliable. Make sure that they are not promising unrealistic results and also notice the time frame that they say it will take them to deliver those results. If the time frame given seems too short, then it probably is sol. This kind of behavior should be an automatic disqualifier.
This is pretty self-explanatory. When working in the digital realm and especially for an IT or tech firm, you will need to be tech-savvy. Make sure that the agency or professional you go with is not a late adopter of technology.
The SEO agency or professional you are working with must have a solid knowledge of the industry they are operating in. A good way to gauge this variable is to make sure that you go through the client testimonials and reviews. It would help if you also wary of how long the company has been around. The longer they have been operating, the better their industry knowledge ought to be.
Any SEO agency or professional worth anything will have some case studies at their disposal of the previous kinds of work they have done. This will enable you to take a closer look at how they carry out their SEO strategies.
Pricing is, of course, a crucial factor for all businesses. So, you need to get SEO services at a price that fits your budget and business.
If you are a massive corporate entity and will be giving out huge volumes of work to an agency or professional; you need to make sure that they have the workforce to carry out the task at hand.
The final factor that ought to inform your decision when selecting an SEO professional or agency is to evaluate the geological reach.
Take a Test Drive Before Making a Final Decision
All the reputed and trustworthy SEO professionals and agencies out there offer some test runs before you commit to using their services. Use this to your advantage. By doing so, you will see the possible results you can get if you acquire their services.