An Affiliate Marketing Manager is one of the most crucial parts of your company’s affiliate campaign.
This Affiliate Marketing Manager is responsible for managing your affiliates and your campaign.
He is also responsible for making a good profit from your affiliate campaign.
According to the statistics, the affiliate marketing industry is currently worth $12 billion as of 2022. The industry is growing rapidly, and due to increased work opportunities, flexibility, and higher scope to earn, the affiliate industry is currently thriving.
Today, you will notice many people are actively applying for affiliate managerial positions, but you need to evaluate whether they are genuinely competent.
The industry is expected to grow a lot more in the coming years, and for that – some unusual overnight affiliates claim to be good affiliate marketing managers. But, later, they fail miserably.
Here are 7 signs of a good affiliate marketing manager to look out for during your hiring process:
1. UNDERSTANDS THE AFFILIATE FUNNEL
A good affiliate marketing manager has experience working with different affiliate sales funnels. And he should be able to understand your campaign’s funnel properly. He should also be able to make suggestions about improvements.
If he says your funnel is ‘perfect’ and has no comment, then you should check before hiring.
Ask him – what made him like your funnel and what made this funnel perfect. If he can justify with legitimate reasons, backed up by relevant facts and valuable statistics, only then can you say he knows what he’s talking about.
In most cases, some areas will need improvement in your sales funnel. ‘Perfect’ would be a superficial judgment here. And a good affiliate manager will be able to identify and say which areas need improvements and the strategies needed to do so.
2. TECHIE AND UNDERSTANDS HOW AFFILIATE TRACKING WORKS
A good affiliate marketing manager should know different aspects of the affiliate tracking system. Regardless of what software or marketplace you are dealing with, your affiliate manager should know about the tracking system.
Or at least, he should have a significantly more profound understanding of different platforms and can understand how this one works in less than an hour.
Also, he should be aware of the attribution tracking, cookie setup, etc., which is necessary for tracking the first click and assisted sales.
It’s crucial because, without proper knowledge, it’ll be hard for him to identify hidden gems and ‘click modifier’ AKA bad affiliates.
3. KNOWS MULTIPLE WAYS OF AFFILIATE RECRUITMENT
A good affiliate marketing manager typically knows how to spend your money on advertisements for affiliate recruitment.
And he should also know how to source heavy hitter affiliates manually and close them.
If your affiliate marketing manager is dependent on only Facebook ads or inbound affiliates – he won’t probably be able to deliver the result your company needs.
He will first consider targeting affiliates who have a strong network in your industry, along with good knowledge and experience of the products and services the affiliates will promote. The most effective way of doing this is by reviewing past work and overall experience in the industry.
4. SOCIALLY ENGAGED IN AFFILIATE COMMUNITIES
The best affiliates are recruited by personal networking.
A sign of a good affiliate marketing manager is – socially active, having followers, engaged in different affiliate communities.
If he is not too much into social media, I am not saying he is a bad affiliate manager.
All I’m saying is – if he is part of different affiliate communities, he can recruit better affiliates for you within a short amount of time.
5. CAN IDENTIFY TRAITS
He should be able to identify patterns of good and bad affiliates. This will help him save a tremendous amount of time and effort being used on the wrong affiliates.
Give him 5 to 10 examples of affiliate sites, and ask him if he can figure out the best and worst ones, and see if you agree with what he says.
6. COMMUNICATES AT 6G SPEED
5G is super fast, so let’s imagine 6G, which is even faster. An excellent quality of the affiliate marketing manager is communication at 6G speed.
Not only communication – prompt and reliable responses to your affiliates.
Lower ‘waiting time’ between replies will result in ‘happier’ affiliates, and happy affiliates will send more traffic.
Do you ever wonder why you never receive traffic from your affiliates? Here’s why.
It would help if you had a good manager who would be in touch, reply to their emails or queries at 6G speed, and keep them happy.
So your affiliates will rely on your offer and will put more effort.
7. CAN HANDLE AFFILIATE PAYROLL
Affiliate marketing managers typically prepare the payment sheet every month.
So, he has to be good at accounting payroll.
You may have a separate accountant taking care of all payments. But, the accounts’ job starts after getting this instruction ‘pay this much to them.’
So, it’s the affiliate marketing manager’s task to audit all the sales, cross-check refunds and prepare the payment sheet.
If you find an affiliate marketing manager with these signs, hire him. If you have a good product, he will rock your affiliate campaign and bring you revenue.
Are you struggling to find one?
Don’t worry, get in touch with us.
Our affiliate marketing managers have all these signs and are competent with more than 10 years of experience.