Paid traffic sources are a great way to quickly drive thousands of quality traffic. Marketers and business owners worldwide use paid traffic methods to promote products and services. While investing in a paid traffic method, you need to watch out for a few things first, such as:
- Targeting Options: Before investing in a paid traffic source. Targeting is a crucial part of a traffic method; the targeting system differs from one paid traffic source to another. Some will give you the best targeting options, and some will not. Look out for gender, age, geographical location, devices, browser, operating system, language, etc.
- Cost: Before you start advertising, make sure you research the cost because different traffic sources like Google Adwords cost more than others. Your traffic source has to be budget-friendly to make a profit from it.
- Audience: Your niche and audience type play an important role while buying paid ads because some paid traffic sources deliver more to a specific type of audience. Choose a traffic source that goes well with your niche for the best results. Some niche converts well with social media traffic and some with search engine traffic.
- Scaleable: To scale up your campaigns, you need more available traffic. The volume of traffic differs from ad network to ad network. Some paid traffic sources are most likely to have more traffic available than others. Choose the traffic source that can deliver the right traffic volume you want.
- Quality: Overall, the quality of the traffic is an essential thing in a paid traffic source. You can drive thousands of traffic at a low price from some cheap quality ad network, but that will not give you positive results. Some ad networks have excellent quality traffic, while others struggle to maintain the quality.
- Rules: Some ad networks follow strict rules for promoting illicit services such as gambling or adult offers. You can’t use exit pop-ups with some ad networks.
Here Is A List Of Some Best Traffic Sources Available for Marketing
There are dozens of traffic sources available in the market today. The traffic source you need depends on how you are going to use it.
1. Affiliate Marketing
If you are a merchant, affiliate marketing can be an excellent traffic source for you. There are tons of big brands that follow this way of marketing. You are going to need several affiliates to promote your products. There are several ways you can use affiliate marketing, such as:
Pros and Cons of In-House Affiliate: Creating your affiliate program can save you money compared to the marketplace. You have complete control of your affiliates, and you can optimize it the way you like.
Maintaining an in-house affiliate program can be time-consuming, and you have to recruit affiliates by yourself.
Pros and Cons of Affiliate Marketplace: Using an affiliate marketplace is going to save you time, but it’s going to cost you more. The main benefit of using a marketplace is you don’t have to recruit affiliates because every popular marketplace has its affiliate base.
2. PPC Traffic
Pay Per Click traffic is viral these days. More brands and business owners are investing in PPC. There are several big PPC ad networks available on the market. Here is a list you can give a try:
Google is the giant of search engines with billions of search value every day. With Google AdWords, you can directly showcase your product to the first page of Google.
Getting started with Google AdWords is easy, but it takes some time to master it. Adwords is relatively expensive compared to other PPC networks.
With Google Ads, you can drive an insane amount of traffic every day because they have a more extensive audience base. In the end, it is just a matter of budget.
Professional marketers around the world use AdWords to build their lists. Big brands are advertising their stuff here. So, the market is competitive.
Google AdWords targeting system is excellent. You can target a broad audience or a particular niche based on devices, gender, age, geographical location, etc.
You can research your audience base and keywords using the Google keyword planner tool. They have a remarketing system to maximize your sales by following up with the people who visit your website. Google AdWords also offer banner ads.
Bing ads is like the small brother of Google AdWords with similar use. Bing is perfect for small business owners for many reasons. Bing is less competitive than Google, so you don’t have to compete much.
Bing traffic is less expensive compared to AdWords. You can grasp untapped traffic that you can’t get in touch with AdWords because of their indexing and audience base.
Targeting options are similar to Google AdWords. You can target based on geographical location, devices, language, age, gender, etc.
The quality of Bing Traffic is outstanding depending on how you target your audience.
Bing ads provide valuable resources for their advertisers. It has a keyword research tool to understand your audience market and analyze super laser keywords with low CPC.
Bing also has a remarketing option. The main drawback with Bing Ads is the volume of traffic is low compared to AdWords. Scaling up with Bing PPC is limited because of the available traffic.
According to Statistica, Google’s total traffic is almost 89.5 billion as of June 2021, whereas Bing’s total traffic is almost 1.08 billion as of June 2021. Bing’s total traffic faced a sharp decline in December 2021, which amounted to 935.8 million.
Based on the total number of website traffic, Bing Ads is at a severe disadvantage compared to Google Adwords.
3. Social Media Ads
Social media is getting popular every day, as well as the ads. People take social media seriously these days and spend a lot of time on there. You can drive crazy ROI with social media ads because of their targeting system and the overall traffic quality. Here is a list of social media ads you can try.
Facebook ads can be beneficial to increase your brand value. Facebook offers an excellent targeting and retargeting option that makes it powerful.
Facebook ads can drive the best ROI among all the social media ads as it is the most used social media with 2.9 billion active users worldwide as of October 2021. And it is on the rise.
You can drive a good amount of traffic from ads, and it doesn’t matter if you are promoting a product or a service; you will find an audience.
Facebook ads work well for lead generation and affiliate marketing. They follow strict rules. You still can’t do many things, but the overall traffic quality is excellent.
You can show your ads directly to the newsfeed, on messenger, targeted page, or group audience.
You can create dynamic, static, and retargeting campaigns for your product or services. Facebook needs a lot of learning curves, and its service is updating day by day. You can easily scale up your campaigns by running ads.
The total number of users on Instagram is more than 819 million and is expected to increase to 1.2 billion by the year 2023. Although Instagram is an independent platform and its popularity is on a sharp rise yet, you will have to use the Facebook Ads platform to run ads on Instagram.
According to recent studies, 77% of users on Instagram come across ads during their online hours, which is 8.3 more effective than gaming ads and 5.4 times more effective than desktop ads.
Instagram ads have been so successful because it has a high number of influencers amounting to 500,000, which is 39% of the total number of users on Instagram.
The most significant advantage is that if you are familiar with Facebook Ads, you can efficiently run ads on Instagram. All you must do is set the right target audience, and you will start having leads, conversions, and brand awareness in no time.
Unlike the two mentioned above, Twitter may not be the most used or the most popular social media platform. But that doesn’t mean it has a low number of users. As of 2019, the total number of users on Twitter accounted for 290.5 million, and it is expected to grow over 390 million by 2024.
Each social media has its own culture that governs the psychology of its users. Users on Twitter like to see posts that are to the point. If you consider the marketing aspect, it is mainly used to create brand awareness. And as people are on Twitter are serious, if you can craft your content properly, you will get views, likes, shares with an increased number of followers.
The Twitter Ad platform is unique, unlike any other social media. The reason is you will only have to pay when it fulfills the purpose of your ad.
For example, if you are running ads to increase followers, you will only have to pay when you have more followers from the promoted content on Twitter. Similarly, if you’ve posted the ad to increase your website traffic, you will only need to pay when users navigate to your website.
Whether it is for more like or more app downloads, they will only charge you when you get actual results from the ad.
Another interesting fact is you can do keyword targeting on Twitter with relevant hashtags. This will increase the reach specifically to your target audience. Hence the scope of your ads reaching out to the right audience is significantly high.
So if you can use Twitter ads correctly, you can expect tremendous results in your marketing campaign.
You can create display ads, sponsor posts in the feed, and mail ads targeting the audience based on industry, title, geo, demo, contact, and profile.
Linkedin is full of professionals, so it is a goldmine for B2B lead generation and recruitment of employees.
Linkedin may offer you quality, but it is costly compared to other social media ads. The budget could be a problem if you are a small business owner.
Linkedin is a safe place for business because it’s not like other social media. People don’t share junk here and try to maintain quality.
Test different traffic sources and choose one that works best for you. Depending on one traffic source is risky, so keep your options open and keep testing. We will add some more topics on paid traffic methods soon. Stay tuned. You can read more articles here.
Running a PPC campaign can get complicated; you need to understand the demographic pattern of your target audience, have proper keyword research done, and know how much you should invest.
Understanding the concept can take ages, and adequately utilizing these ad platforms can take ages. Our experts are ready to help you. Book a Free Digital Marketing Consultation today.