- A. Active Users report
- B. Frequency and Recency report
- C. Engagement report
- D. All Pages report
Correct Answer: D. All Pages report
In GA4 (the current version of Google Analytics since Universal Analytics was retired in July 2023), this report is now called Pages and Screens and is located at: Reports → Engagement → Pages and screens.
Google Analytics “All Pages Reporting” is a client-side tool that checks a user’s site’s web page data and finds the most viewed pages, Unique Pageviews, Average Engagement Time, Bounce Rates, Exit %, and other metrics to evaluate which content receives the highest traffic and engagement.
This report also helps to find out which URLs have been accessed via Google Analytics on all pages. In Google Analytics, you can analyze page behavior and identify whether or not a page is highly active. If Google Analytics reporting has been set correctly and initialized, this feature can be used to find out which URLs have been the most active or check the growth of a specific URL over time.
What Is the All Pages Report? (Answer Explained)
The All Pages report is a content performance report in Google Analytics. It answers the question: “Which pages on my website are getting the most visits?” by listing every page on the site ranked by pageviews.
The report shows:
| Metric | What It Measures |
|---|---|
| Pageviews | Total number of times a page was viewed (including repeat views by same user) |
| Unique Pageviews | Number of sessions in which the page was viewed at least once |
| Avg. Time on Page | Average time users spent on that specific page |
| Entrances | How many sessions started on that page |
| Bounce Rate | Percentage of single-page sessions that started on that page |
| % Exit | Percentage of page views that were the last in the session |
This makes the All Pages report the correct answer to the exam question because it is the only report that directly shows which pages receive the most traffic (ranked by pageviews) AND which pages drive the highest engagement (shown through time on page and bounce rate metrics).
The other answer choices (Active Users report, Frequency and Recency report, Engagement report) do not provide a page-by-page breakdown ranked by traffic.
How to Find This Report in GA4 (Updated Navigation)
Universal Analytics (GA3) was permanently retired on July 1, 2023. If you are following instructions that reference “Behavior → Site Content → All Pages,” those instructions are outdated and that navigation path no longer exists in any current Google Analytics interface.
In GA4 (Google Analytics 4), the equivalent report is called Pages and Screens.
Navigation path in GA4:
- Log into analytics.google.com
- Select your property
- In the left navigation, click Reports
- Click Engagement
- Click Pages and screens
The report defaults to showing all pages ranked by Views (the GA4 equivalent of Pageviews). You can sort by any column: Views, Users, New users, Average engagement time per session, or Bounce rate.
What changed from UA to GA4:
| Universal Analytics (Retired) | GA4 (Current) |
|---|---|
| Behavior → Site Content → All Pages | Reports → Engagement → Pages and screens |
| Pageviews | Views |
| Unique Pageviews | Views per user |
| Avg. Time on Page | Average engagement time |
| Bounce Rate (single-page sessions) | Bounce rate (sessions under 10 seconds with no engagement) |
Note for exam takers: Many digital marketing certifications and course exams still reference the Universal Analytics terminology (All Pages report, Behavior section). If your exam or course uses these terms, the correct answer remains “All Pages report” – that is still the official name in exam contexts even though the current GA4 interface uses “Pages and screens.”
What Metrics Does the Pages and Screens Report Show?
The Pages and Screens report in GA4 provides page-level performance data across six primary metrics:
- Views: The total number of times a page was loaded. Includes repeat views from the same user in the same session. Use this to identify your highest-traffic pages.
- Users: The number of unique users who viewed that page during the selected date range. Compare Views to Users to see if a page gets many visits from few people (high repeat viewing) or single visits from many people.
- New users: Users who visited this page during their first session on your website. High new user counts on specific pages indicate strong acquisition performance for that content.
- Average engagement time: The average amount of time users actively engaged with the page (screen was in focus). This replaced the old “Time on Page” metric and is more accurate because it only counts time when the tab or window was actively in use.
- Bounce rate: The percentage of sessions that started on this page and had no engagement events within 10 seconds. A high bounce rate on a landing page suggests a content-audience mismatch or slow load time.
Event count: The number of events triggered on this page (clicks, form submissions, video plays, etc.). High event counts on specific pages indicate strong user interaction.
How To Get More Information About This Report?
The information that is included in this report will be summarized. This is how Google Analytics All Pages Reporting summarizes the data: The reason why the report is taken into account is specified in the summary section.
At the end of the report, there is a section called Summary. This section summarizes the information. This summary can be found by clicking on the Summary button at the top of the report.
These attributes are your key to find the broken items and action items. If you would like more information on using the report, please go to the All Pages Reporting section.
What Report Shows How Traffic Arrived at a Website?
The report that shows how traffic arrived at a website is the Acquisition report in Google Analytics. It specifically shows the source and medium of every session – whether visitors came from organic search, paid ads, social media, direct URL entry, email, or referral links.
In GA4, the Acquisition reports are:
- Reports → Acquisition → Traffic acquisition This shows sessions broken down by source/medium, campaign, and channel grouping. Use this to see whether your top-traffic pages are receiving visitors from Google organic search, paid campaigns, social platforms, or referring websites.
- Reports → Acquisition → User acquisition This shows how new users first found your website. It attributes each new user to their first touch point channel.
- For the exam question “which reports indicate how traffic arrived at a website”:
The correct answer is the Acquisition report (specifically the Traffic Acquisition or Source/Medium report depending on the exam version). This is distinct from the All Pages report, which shows what pages received traffic – not where that traffic came from.
| Question | Correct Report |
|---|---|
| Which pages get the most traffic? | All Pages / Pages and Screens |
| How did traffic arrive at the website? | Acquisition / Traffic Acquisition |
| Where did referral traffic come from? | Referrals report (within Acquisition) |
| What search terms brought visitors? | Search Console / Organic Search report |
What Report Shows the Percentage of Traffic That Previously Visited a Website?
- The report that shows what percentage of traffic previously visited a website is the Retention report in GA4, or the Frequency and Recency report in Universal Analytics (the B answer choice in the original exam question).
This is a common follow-up exam question to “what report shows which web pages get the most traffic.” Both questions appear in Google Analytics certification exams.
In GA4: Reports → Retention
The Retention report shows:
- New users vs returning users over time
- User retention curves (what percentage of users return after day 1, day 7, day 30)
- Returning user revenue and engagement comparisons
For the exam question “what report shows the percentage of traffic that previously visited a website”:
The correct answer is the Frequency and Recency report (in Universal Analytics context) or the Retention report (in GA4 context).
This is specifically the answer to Option B in the All Pages exam question – the Frequency and Recency report was the distractor option. It shows returning visitor frequency, not page-level traffic data, which is why it is NOT the correct answer for “which pages get the most traffic.”
What Report Shows How Particular Sections of Website Content Performed?
The report that shows how particular sections of website content performed is the Content Grouping report in Universal Analytics, or a custom Content Groups configuration in GA4.
Content groupings allow you to group related pages into logical categories (for example, all blog posts, all product pages, or all pricing pages) and analyze them as a group rather than individually.
In GA4: Configure content groups in Google Tag Manager or via the GA4 admin panel, then view grouped performance in the Pages and Screens report with the content group dimension applied.
This answers the specific exam question: when asked which report shows how sections (not individual pages) of content performed, the correct answer involves Content Groupings or equivalent custom segmentation – not the standard All Pages report.
Related Exam Questions: Google Analytics Reports
These are the most common related exam questions that appear alongside the All Pages traffic question in Google Analytics certifications:
Q: What report analyzes which webpages get the most traffic and highest engagement? A: The All Pages report (Pages and Screens in GA4). This is the same answer as the primary question, phrased differently.
Q: What report shows which web pages get the most traffic and highest engagement? A: The All Pages report. Correct answer: D.
Q: Which reports show websites that send traffic to your pages? A: The Referrals report (under Acquisition → Traffic Acquisition, filtered by Referral channel in GA4). In Universal Analytics: Acquisition → All Traffic → Referrals.
Q: Which type of report will show you what brought people to a particular page? A: The Traffic Acquisition report (Acquisition section). It shows the source/medium that drove visitors to your website and to specific pages.
Q: What report shows the percentage of traffic that previously visited a website? A: The Frequency and Recency report (Universal Analytics) or Retention report (GA4).
Q: Which of these reports highlights how users behave on product detail pages? A: The Pages and Screens report filtered to product detail page URLs, combined with the Events report showing interactions (add to cart, product image views) on those specific pages.
Takeaway
Any time you need to identify your highest-traffic pages, the correct report is the All Pages report (called Pages and Screens in GA4). It provides a direct, ranked view of every page on your website by traffic volume and engagement metrics.
The navigation path: Reports → Engagement → Pages and screens in GA4.
For exam purposes: the correct answer to “what report shows which web pages get the most traffic and highest engagement” is always D. All Pages report.
If your certification or course references Universal Analytics terminology, those concepts still map directly to GA4 – the report names have changed but the analytical logic is identical.
